The BLip

What an incredible blast we had at the Merchandise Mart in downtown Chicago.

It felt so great to be able to sell our wares in our homestate again, even if it was quite a distance from home.

We got to meet so many incredible people, be with some of our besties *looking at you Ali Morton and Lexy :)

Thank you for stopping by if you got a chance, and we will be back next year to rock it up too!

Want to know why sweet almond oil graces the ingredients list on almost every one of our all natural and handmade lip balm and skin care products?  Oh, maybe because it's incredibly moisturizing, anti-inflammatory and tons of other great things.  Read on to learn more!

Sara is soooo much more than a teacher. She is a new(ish) mom, dog mom, emotional support friend, and hardworking gal - AND an OG around Serious.  Read on to find out what she's all about.

Okay, let me deal THE FACTS, our Bug Stuff, the all-natural and handmade bug repellent WORKS, smells AWESOME and contains a blend of essential oils and scents that keeps biting bugs AWAY.  What's in that amazing combo, you ask? THAT IS A WONDERFUL QUESTION, so READ ON!

Lanolin is not pretty to work with - it is THICK, it sticks to EVERYTHING and once it is on you, you pretty much need to sandblast it to get it off of your skin. That being said, lanolin is one of the most incredible substances when it comes to healing and moisturizing. Read on for more info!

Howard Schwartz is a rare kind of magic, the kind that mixes joy, knowledge, wisdom, kindess and amazing hugs. As a veteran of wholesale shows and a partner to his amazing wife Whitney in the creation of their Los Angeles-based hand-crafted accessories company that focuses on gratitude, he is a rare gem.

We know some pretty rad people and sometimes those rad people tell us how much they like our products. Once we are done blushing and blubbering our weepy thank yous, we always mutter about how we should tell other people that, because, you know, who knows better about our amazing all natural products than YOU?

Let's talk about the good stuff... shea butter edition. Like everything we use, shea butter is an all-star natural ingredient that is a fat extracted from the nut of the African shea tree. FROM A TREE. I KNOW, I couldn't believe it either. What makes it so great? Let me tell you.

Elm City Center in Jacksonville, Illinois has been key in the development of Serious Lip Balm and its all-natural and handmade body products.

OH HEY all you crazy kids, how the heck are ya?  Are you sitting down?  Please do, because we've got something to say.

We had no intention of starting a business but HERE WE ARE, almost 8 years later and we have learned SO MUCH and we are so excited about where we are going.  That being said, we've also had some things happen along the way that some might call luck, but we call... MAGIC.  

Do you want to dye some kickass Easter Eggs and then make an awesome egg salad with their tie-dyed little insides?  LOOK NO FURTHER.