Serious Lip Balm | How the HECK did This All Get Started (PART TWO)
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How the HECK did This All Get Started (PART TWO)

How the HECK did This All Get Started (PART TWO)

In case you missed the last episode of this exciting adventure you can check it out right here.

but as a recap here’s what went on..

They were friends, they got excited about making something and they decided to jump on it and created Serious Lip Balm

And that all occurred in late Nov/Dec 2014…so basically back in the olden days.

That January the dynamic duo bumbled into an accountants office with some numbers scribbled onto crumpled up scraps of paper declaring that they didn’t want to go to jail. The amazing accountant, Devon Lehmkul, carefully perused their paperwork and exclaimed…

(dramatic interpretation)

So that’s what they did…and then they did all the other super boring businessy stuff that needed to be done. Including, but not limited to: setting up a bank account, meeting with a lawyer, sending in tax paperwork in a timely manner, ordering business cards, figuring out who would do what boring shit, and perfecting their coffee orders (because bitches be tired sometimes).

BUT NONE OF THAT STUFF IS FUN, and we know that.

WHAT IS FUN? lip scrub.

For reals…that was their second product. First the lip balms, then the lip scrubs. And not just ANY lip scrub, but the very bestest most gritty and hardest working lip scrub that ever hit a set of lips. Because if you can’t make it better than what is already out there, then you should just leave your spatulas and measuring cups in the drawer.

And that’s how Serious has always gone about creating a new product.


  1. Ask themselves: What product does the world actually need?
  2. Ask themselves: How can we do it better than what is already out there?
  3. Make the things and have their friends test them out
  4. Remake the things because they have smart friends who know what makes something good.
  5. repeat steps 3&4 several times

Not that this process is the best, but over time they have managed to polish it up and make it work for them.

The new products phenomenon started with Lip Scrub but they slowly started to expand their horizons. Now they have about 15 different products and more on the way. You can be sure that each and every one took months of bickering and perfecting before it ever hit the shelves. They can all be found HERE

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