Serious Lip Balm | About Our Company
In SERIOUS need of a good, all-natural lip balm, hand lotion, bug repellent, or beard balm? Our products are handmade locally in Jacksonville, IL, and made with a whole lotta love.
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We did’t mean to start a lip balm business, I swear!

Serious Lip Balm quickly escalated from a way to give something heartfelt to teachers to a fully-fledged business with more than 15 products and hundreds of SKUs. Need some non-greasy whipped lotion for your dry skin? We’ve got that. Beard balm to tame a dude’s facial hair? We make that, too! How about some Bug Stuff to keep the mosquitoes from ruining your picnic or a whiskey-scented lip balm for Uncle Brian? OF COURSE WE MAKE THAT. Everything we create is loving handmade from the best ingredients, works like a charm and doesn’t contain any of those nasty chemicals that we all worry about.

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Megan Luckey

Luckey loves her kid, her dog, and figuring out how to build things from scratch. She’s passionate about using products without chemicals or funny sounding ingredients and that passion led her to Serious Lip Balm. Luckey is happiest surrounded by gnomes, half finished home renovation projects and bright colors. When she isn’t whipping up balms or scratching bulldog bellies she is a free lance sign language interpreter.

Khara Koffel

An ex-pat of Pennsylvania Dutch Country, Khara lives and works in Jacksonville, Illinois, but she’s had a lot of addresses from New Jersey to Alabama. She loves her family, sculpture (here is what she makes when she is not balming –, learning, making, going to parks with her son, professor-ing, anything having to do with Pope John Paul II and talking to new people who can share a story with her.  If there’s a kitschy store, she’s probably been to it, if there’s a nail polish color, she probably owns it, and if there’s a really awkward facial expression, she’s probably made it, photographed it, and posted it on the internet.   She’s a little of this, a little of that and a little extra to lick off of the spoon… and she loves every minute of it.


It doesn’t take much to tickle Lula’s fancy.  The only things she expects in this world are belly scratches, high quality kibble, and approximately 23 hours of nap time per day.  Lula is easy-go-lucky but she has no patience for being locked in the kitchen or dealing with bad customer service.   Lula will do everything in her power to make sure you are 100% satisfied with your Serious Lip Balm, and she is always available for a belly rub.  She can be reached at and you can check out her adventures with the instagram hashtag #thingsluladoesntunderstand.


Suit is a loving, caring human who likes to smoke a pipe and read the bible to lower income kids. When he’s not selling wholesale for Serious he’s donating all if his time and money to the poor.He loves brandy in the morning and coffee in the evening. Rumor has it that he sold his 60-footyacht to raise money for others and didn’t even take a tax deduction. “I had two yachts, I don’t need two because I can only sail one at a time.” He also talks a lot of smack and thinks he’s super funny, so the above is completely not true. To be honest, Suit loves working with Khara Koffel, Megan Luckey and Lula. He handles all the wholesale for the company, manages where all the Serious Products are made. Suit loves to cycle, run and swim and has an amazing dog named Douglas. Oh, and he is the king of Dad Jokes, makes sure Luckey doesn’t hurt herself and closes all the cabinets doors for Khara.

Serious lip balm

Thanks so much for supporting our little dream that we didn’t know we had.